Master tools and concepts that are needed to work productively in an online news team or any other web communication team.
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Course unit content
The course describes several useful tools for journalists, especially for those working on online resources. Theoretical and practical classes will cover the basics of modern online communication, social networks, search engine optimization, content strategy and legal issues.
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Slides are made available to students in PDF format at http://elly.lass.unipr.it/2015/course/view.php?id=129 and can be found in printed form in the University Library. The last slide of each section lists useful resources for students who are interested in learning more about specific subjects.
Lectures and practical classes.
Assessment methods and criteria
Practical assignment: students will have to write an article that satisfies a list of requirements covering all chapters of the course.