cod. 13232

Academic year 2012/13
2° year of course - Second semester
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Type of training activity
63 hours
of face-to-face activities
9 credits
hub: PARMA
course unit
in - - -

Learning objectives

The educational objectives of the course can be summarized as follows:
- make students aware of the dynamic complementary roles played in modern economic systems by firms and stakeholders;
- develop a critical attitude regarding the objectives and the behaviour of people engaged in economic activity;
- provide students with the fundamental concepts required for the economic analysis of firms' processes, as well as the ability to use them in basic situations;
- give a systematic picture of the wide range of decisions faced by managers and of the underlying economic analyses.
The course is designed in such a way to combine concepts and theory with the richness of firms' real life.



Course unit content

Competitive intelligence.
Management and functions.

Full programme

1. Competitive intelligence
2. The firm
- La CSR
3. Strategy
- Competitive advantage
- Competitive strategies
4. Growth strategies
- Integration
- Diversification
- Internationalization
5. Functions
- HR
- Marketing
- Finance
- Operations
- Distribution and logistic
- Innovation
6. Products and services


1) Fontana F., Caroli M. (2013), Economia e Gestione delle imprese, McGraw-Hill -4° edizione. Tutti i capitoli.
2) “Il controllo pubblico delle relazioni di canale: la politica di vendita al dettaglio di Coca Cola”, di Silvia Bellini, Industria e Distribuzione, 2/2000, pp. 38-51

Teaching methods

Teacher-centred lessons.
Cases analysis.

Assessment methods and criteria

Written exam.

Other information