The course gives advanced knowledge on statistical techniques for Marketing and Management applications.
The aim of the course is
1. To strenghten the methodological and applied expertise on key methods of model building, classification and prediction.
2. To introduce a few specialized techniques.
3. Using real case studies and emphasizing the learning-by-doing approach, to illustrate the application and the interpretation of these methods.
Computational aspects of the methods are addressed through the use of MS Excel and IBM SPSS.