a) knowledge and understanding
The course consists of two parts.
The first part covers protection given by labels and markers, with particular attention to brand protection, protection of technological innovation in the patent system and competition, with reference to legal provisions and anti-monopoly measures.
The second part focuses on Italian and European primary law sources of the main distribution contracts (agency, dealership and franchise), the analysis of contractual obligations and issues related to termination and application of contractual practices.
b) Ability to apply knowledge and understanding
At the end of the course students will have acquired:
- knowledge of the institutions of intellectual property and competition, for example through basic concepts such as "relevant market" which plays a key role in assessing the conduct of market traders
- the ability to manage practically and theoretically the selection of the most appropriate type of negotiation, execution and termination of a distribution agreement.
c) Making judgments
Students acquire the independence of judgment required to address and resolve issues related to institutions of intellectual property related to organizational and contractual management of market operators and provide with appropriate advice.
d) Communication skills
Students learn how to relate to others within the institution and externally with other market operators and end users of goods and services (firms, consumers) in the spheres of contracts in competition, industrial property and commercial distribution.
e) Learning skills
The course is structured to enable students to learn methods of legal assessment of the facts regarding commercial distribution contracts in the light of national legislation and case law.