SOCIAL IMPACT OF MASS MEDIA AND ADVANCED TECHOLOGIES
cod. 1007433

Academic year 2017/18
2° year of course - First semester
Professor
Academic discipline
Sociologia dei processi culturali e comunicativi (SPS/08)
Field
Attività formative affini o integrative
Type of training activity
Related/supplementary
40 hours
of face-to-face activities
4 credits
hub: PARMA
course unit
in ENGLISH

Learning objectives

The course provides communication skills training for students wishing to develop their interpersonal skills and build rapport with others in university and in the workplace.
This working-orientated course is also helpful in increasing presentation design as well as personal branding.

Prerequisites

No prerequisite for this course.
It should be useful to all students interested in communication and with all levels of experience.

Course unit content

1. Marshmallow and media: what do they have in common?
2. The Internet is not the Web
3. Pride and prejudice about media
4. A picture is worth a thousand words
5. ME-DIA | Me as a media: from the word of mouth to the word of...mouse
6. The most powerful media: Word of mouth & storytelling
7. Fake news
8.
Hate speech online: the culture of humiliation

Full programme

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Bibliography

Gill Branston and Roy Stafford, The media student's book, Routledge, 2010 (a selection of chapters).

AND AT LEAST ONE FROM THE LIST ABOVE:

Donald A. Norman, The Psychology of Everyday Things, Time Warner, 2017

Paolo Schianchi, Architecture on the web. A critical approach to communication, Libreriauniversitaria.it, 2014.

Lee Rainie, Barry Wellman, Networked: The New Social Operating System, MIT Press, 2012.

Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human, Houghton Mifflin Harcourt, 2012.

Henry Jenkins, Convergence Culture. Where Old and New Media Collide, Paperback, 2006.

Teaching methods

Frontal lessons, discussions, hands-on exercises and public presentation

Assessment methods and criteria

Final presentation and oral exam

Other information

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