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Università degli Studi di Parma Università degli Studi di Parma
University of Parma
Course catalogue
Università degli Studi di Parma
course catalogue

SALES/MARKETING OF AGRI-FOOD PRODUCTS
cod. 19920

Academic year 2007/08
3° year of course - First semester
Professor
Academic discipline
Economia ed estimo rurale (AGR/01)
Field
A scelta dello studente
Type of training activity
Student's choice
24 hours
of face-to-face activities
3 credits
hub:
course unit
in - - -
lectures timetable unavailable
exam calls
Print

Learning objectives

<br />Provide detailed knowledge of consumer behaviour through research and international teaching.

Prerequisites

None

Course unit content

<br />2005/2006 students will be selected to follow a partially EU financed intensive course on selling speciality products in Europe held with the collaboration of universities in France, Spain, the Czech Republic and Romania. Students not in receipt of a grant will take part in departmental research on the use of qualitative methodologies in consumer research aiming to identify key attributes in choosing food products.

Full programme

- - -

Bibliography

<br />According to teachers

Teaching methods

<br />Seminars, ect.<br />written examination<br /> 

Assessment methods and criteria

- - -

Other information

- - -