INFORMATION AND ADVERTISING ECONOMICS
cod. 18630

Academic year 2007/08
1° year of course - First semester
Professor
Academic discipline
Economia applicata (SECS-P/06)
Field
Discipline economiche
Type of training activity
Characterising
30 hours
of face-to-face activities
5 credits
hub:
course unit
in - - -

Learning objectives

On the one hand, the course intends to study in depth the economic analysis of decision-making problems. To this end, the course provides the tools that constitute an up-to-date toolbox for tackling economic choices in conditions of imperfect information, of which the main applications are illustrated through examples taken from various areas of the literature. Also, are analysed the more important peculiarities, on both the supply and demand side, of the so-called "information goods", with particular regard to implications stemming from the use of network systems for their distribution. <br />
Knowledge of the main elements of microeconomics is essential.

Prerequisites

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Knowledge of the main elements of microeconomics is essential.

Course unit content

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- Networked information. <br />
- Standards and lock-in effect. <br />
- Network externalities. <br />
- Publicity and information. <br />
- Contract theory and game theory: outline. <br />
- Moral hazard: models and applications. <br />
- Adverse selection: models and applications. <br />
- Signalling: models and applications. 

Full programme

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Bibliography

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<br />
M. ZILIOTTI, L?economia dell?informazione. Il Mulino, 2001, in addition to teaching material that will be made available on line during the course. <br />
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Lecture transparencies on line.

Teaching methods

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Assessment methods and criteria

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Other information

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