Learning objectives
The analysis of large data sets for business decisions.
Prerequisites
The course of "Analisi dei dati per il marketing"
Course unit content
<p><br />
Data mining and its role inside marketing decisions. Introduction to text mining and web mining.<br />
Exploratory data analysis for quantitative and qualitative variables. Correspondence analysis.<br />
Dissimilarity indexes and cluster analysis methods for segmentation of products and customers.<br />
Association indexes and their use in basket analysis<br />
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Bibliography
<br />
<br />
ZANI S. – CERIOLI A., Analisi dei dati e Data Mining per le decisioni aziendali, Giuffrè Editore, Milano, 2007, chapters 3, 4, 7, 9, 11. <br />
<br />
T. HASTIE, R. TIBSHIRANI, J. FRIEDMAN, The elements of statististical learning. Data Mining, Inference and prediction, Springer-Verlag, New York, 2001.
Teaching methods
Oral lessons and written exam.