Learning objectives
<br />In the current economic contexts, businesses and their territories evolve together in the search for competitive advantage, as they are mutually critical resources for the competitivity of both. On the part of the businesses, competitive policies are increasingly dependent on the specificity of the territorial context and the systemic quality of the environment in which they are situated. As far as the territories are concerned, there is an increase in competitivity that requires the adoption of competitive logic and tools, in order to improve the ability to attract investments and offer businesses clear prospects for growth in areas that can guarantee high externality. The course aims to illustrate the reference models and operative tools for implementing territorial marketing initiatives targeting investors and which aim to promote a geographical area for the purposes of attracting logistics and production activities. In this perspective, the course aims to provide an integrated vision of the process of strategic management of settlement conditions and the territorial supply, both in terms of measures taken to promote growth and competitivity outside of the local production structure, and the initiatives implemented to improve the attraction capacity of the area for potential external investors.