Learning objectives
Considering the support given by available data base, coming both from market investigation and corporate dataset, in respect of rational decision-making, the most common multivariate statistical tecniques are described.
STATISTICAL ANALYSIS FOR MARKETING
cod. 1000600
Academic year 2010/11
2° year of course - Second semester
2° year of course - Second semester
- Professor
- Academic discipline
- Statistica economica (SECS-S/03)
- Field
- Statistico-matematico
- Type of training activity
- Characterising
36 hours
of face-to-face activities
of face-to-face activities
5 credits
hub:
PARMA
course unit
in - - -
in - - -
Integrated course unit module: QUANTITATIVE METHODS FOR TRADE MARKETING