Learning objectives
The course proposes to study in depth the role covered by communication in the affirmation of commercial brand identity and in the development of the image of convenience. In this perspective, we mean to supply a complex picture of the fundamental components in which in and out of store communication is articulated for commercial companies. <br />
The themes of the course are developed in a way as to provide the skills necessary to evaluate the strong and weak points of the different tools and means available to the retailer, and to develop an integrated approach to corporate communication. <br />