Learning objectives
<p>The main role of marketing is the creation of value for a productive or commercial business. However, several risks do affect the result, which require careful investigation.</p>
<p>The course moves from the fact that stochastic decision models are required also within a marketing process. The student will learn how to take decisions under uncertainty, at least in some simple situations.</p>
Prerequisites
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Course unit content
<p> Study of:</p>
<p>- models for the representation and assessment of risks;</p>
<p>- basic decision models dealing with uncertainty.</p>
<p>Applications to marketing processes.</p>
<p> </p>
<p>The detailed programme is available on the web site of the course (from the end of lectures).</p>
Full programme
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Bibliography
Reading material will be posted on the web site of the course and available also at the Press Office of the Faculty.
Teaching methods
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Assessment methods and criteria
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Other information
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