Vai al contenuto principale Vai al footer
Università degli Studi di Parma Università degli Studi di Parma
University of Parma
Course catalogue
Università degli Studi di Parma
course catalogue

ECONOMICS AND CORPORATE ORGANIZATION B
cod. 16627

Academic year 2008/09
1° year of course - Second semester
Professor
Academic discipline
Ingegneria economico-gestionale (ING-IND/35)
Field
Ambito aggregato per crediti di sede
Type of training activity
Hub-specific activity
45 hours
of face-to-face activities
5 credits
hub:
course unit
in - - -
lectures timetable unavailable
exam calls
Print

Learning objectives

Objectives <br />
The course offers an advanced overview on management issues in companies covering in some main functional areas: planning and control, marketing, corporate finance, organization. <br />

Prerequisites

Economics and corporate organization A

Course unit content

Program <br />
1) Planning and Control <br />
management accounting <br />
activity based costing <br />
balanced scorecard <br />
<br />
2) Marketing Strategy <br />
business analysis <br />
business segmentation <br />
strategic marketing decisions <br />
strategies about new products <br />
<br />
3) Corporate Finance <br />
principles of corporate finance <br />
business development and financial dynamics <br />
business planning <br />
<br />
4) Organization <br />
basics of organization theory <br />
<br />
 

Full programme

- - -

Bibliography

Suggested textbook <br />
Part 1: Garrison R.H., Noreen E.W., "Programmazione e controllo - managerial accounting per le decisioni aziendali", McGraw-Hill, capitoli 1,8,9,10. <br />
Part 2: Lambin J.J., "Marketing strategico e operativo - market-driven management 4/ed", McGraw-Hill, capitoli 4,5,6,7. <br />
Part 3: Pavarani E., Tagliavini G., "Pianificazione Finanziaria", McGraw-Hill, capitoli 4,5,6. <br />
Part 4: Dispensa di Economia ed Organizzazione Aziendale, A.A. 2004-2005 (o successiva), Libreria Universitaria Santa Croce, parte V. <br />

Teaching methods

Laboratory activities <br />
The class will combine in-class explanation of the background material, problem-solving and case discussions. <br />
Problems and cases will be assigned regularly during the semester. <br />
<br />
<br />
Examination methods <br />
The assessment consists of a written-oral examination.

Assessment methods and criteria

- - -

Other information

- - -