Learning objectives
Objectives <br />
The course offers an advanced overview on management issues in companies covering in some main functional areas: planning and control, marketing, corporate finance, organization. <br />
Prerequisites
Economics and corporate organization A
Course unit content
Program <br />
1) Planning and Control <br />
management accounting <br />
activity based costing <br />
balanced scorecard <br />
<br />
2) Marketing Strategy <br />
business analysis <br />
business segmentation <br />
strategic marketing decisions <br />
strategies about new products <br />
<br />
3) Corporate Finance <br />
principles of corporate finance <br />
business development and financial dynamics <br />
business planning <br />
<br />
4) Organization <br />
basics of organization theory <br />
<br />
Bibliography
Suggested textbook <br />
Part 1: Garrison R.H., Noreen E.W., "Programmazione e controllo - managerial accounting per le decisioni aziendali", McGraw-Hill, capitoli 1,8,9,10. <br />
Part 2: Lambin J.J., "Marketing strategico e operativo - market-driven management 4/ed", McGraw-Hill, capitoli 4,5,6,7. <br />
Part 3: Pavarani E., Tagliavini G., "Pianificazione Finanziaria", McGraw-Hill, capitoli 4,5,6. <br />
Part 4: Dispensa di Economia ed Organizzazione Aziendale, A.A. 2004-2005 (o successiva), Libreria Universitaria Santa Croce, parte V. <br />
Teaching methods
Laboratory activities <br />
The class will combine in-class explanation of the background material, problem-solving and case discussions. <br />
Problems and cases will be assigned regularly during the semester. <br />
<br />
<br />
Examination methods <br />
The assessment consists of a written-oral examination.