Learning objectives
The course aims to illustrate the basic concepts and the main analysis models used by product and service companies to identify and qualify the structural and competitive features of the competitive areas in which they operate with the aim of choosing an effective strategy and a coherent market position. <br />
The aim is two-fold: on one hand, the course aims to provide a methodology for sector based analyses which allow the definition and study of the competitive area and company market in a context of ever increasing complexity due to technological innovation and changes in purchasing and consumption models. On the other, it aims to illustrate the strategic choices that companies must make in order to be successful in new areas of competition. <br />
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Prerequisites
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Course unit content
I. The concept of sector <br />
1.1 Traditional approaches to sector based analyses <br />
1.2 The concept of the sector in economic theory: economic criteria and empirical rules for the definition of sector boundaries <br />
1.3 The concept of the sector in operational reality: conventional classification systems and survey methods <br />
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II. The structural features of the sector <br />
2.1 The influence of the macroeconomic environment <br />
2.2 The operational analyses of the demand <br />
2.3 The operational analyses of the offer <br />
- Intra-sector differentiation <br />
- Sector concentration <br />
- Vertical integration <br />
- Diversification <br />
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III. Sector dynamics and company strategies <br />
3.1 The dynamic nature of the sector structure <br />
3.2 The role of innovation <br />
3.3 Competition and strategy <br />
Full programme
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Bibliography
Exam text <br />
Volpato G. (2008), Concorrenza, impresa e strategie, Il Mulino. <br />
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Recommended reading <br />
Grant R. (2005), L'analisi strategica per le decisioni aziendali, Il Mulino <br />
Barbarito L. (1999), L'analisi di settore. Metodologia e applicazioni. Franco Angeli <br />
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Students who attend the course will be able to substitute part of the text with material presented and discussed during lessons. <br />
Teaching methods
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Assessment methods and criteria
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Other information
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