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Università degli Studi di Parma Università degli Studi di Parma
University of Parma
Course catalogue
Università degli Studi di Parma
course catalogue

DATA MINING FOR MARKETING
cod. 18639

Academic year 2008/09
2° year of course - First semester
Professor
Academic discipline
Statistica (SECS-S/01)
Field
Discipline matematico-statistiche
Type of training activity
Characterising
30 hours
of face-to-face activities
5 credits
hub: PARMA
course unit
in - - -
lectures timetable unavailable
exam calls
Print

Learning objectives

The analysis of large data sets for business decisions.

Prerequisites

The course of "Analisi dei dati per il marketing"

Course unit content

<p><br />
Data mining and its role inside marketing decisions. Introduction to text mining and web mining.<br />
Exploratory data analysis for quantitative and qualitative variables. Correspondence analysis.<br />
Dissimilarity indexes and cluster analysis methods for segmentation of products and customers.<br />
Association indexes and their use in basket analysis<br />
 <br />
  </p>

Full programme

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Bibliography

<br />
<br />
ZANI S. – CERIOLI A., Analisi dei dati e Data Mining per le decisioni aziendali, Giuffrè Editore, Milano, 2007, chapters 3, 4, 7, 9, 11. <br />
<br />
T. HASTIE, R. TIBSHIRANI, J. FRIEDMAN, The elements of statististical learning. Data Mining, Inference and prediction, Springer-Verlag, New York, 2001.

Teaching methods

Oral lessons and written exam.

Assessment methods and criteria

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Other information

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