Learning objectives
- - -
CRM AND CUSTOMER ANALYTICS
cod. 1007544
Academic year 2024/25
2° year of course - First semester
2° year of course - First semester
- Professor
- - Marco IEVA
- Academic discipline
- Economia e gestione delle imprese (SECS-P/08)
- Field
- Aziendale
- Type of training activity
- Characterising
35 hours
of face-to-face activities
of face-to-face activities
5 credits
hub:
PARMA
course unit
in ENGLISH
in ENGLISH
Integrated course unit module: LOYALTY MARKETING AND CRM