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Università degli Studi di Parma Università degli Studi di Parma
University of Parma
Course catalogue
Università degli Studi di Parma
course catalogue

ECONOMICS AND ADVERTISING TECHNIQUES
cod. 13238

Academic year 2008/09
3° year of course - Second semester
Professor
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Field
Ambito aggregato per crediti di sede
Type of training activity
Hub-specific activity
30 hours
of face-to-face activities
5 credits
hub: PARMA
course unit
in - - -
lectures timetable unavailable
exam calls
Print

Learning objectives

<br />The course aims to develop the capabilities of management in the  communication field.<br />At the same time the course makes the students able to read the evolution of the Advertsing Industry.

Prerequisites

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Course unit content

<br /> <br />The course is organized in three areas:<br />a) an  economic overview, aiming to analyse the role of Branding and Communication in the modern economic systems<br />b) an industrial approach, focused on the structure of demand and supply of Advertsing <br />c) the managerial issues, that is the activities involved in planning and controlling adv investments

Full programme

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Bibliography

 <br />Comunicazione & Retailing<br />by Davide Pellegrini<br />Ed Egea, 2006

Teaching methods

 <br />Teaching methods are innovative, mixing theroy and empirical cases.<br />The evaluation system is organised by written tests which can be integrated by oral examinations 

Assessment methods and criteria

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Other information

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