Learning objectives
Develop an understanding of the dynamics and opportunities of analytics, digital marketing, developing SEO optimized contents and an online advertising campaign.
Prerequisites
Only second-year students are allowed to enroll. It will possible to enroll for the lab since 1st February 2022 starting from 09:00 a.m. registering online: https://it.surveymonkey.com/r/M567RKV . Only 30 students can enroll and the first 30 students filling in an online form will have the chance to enroll.
Course unit content
Management of online campaigns
Business Intelligence
Digital Innovation
Cluster Analysis
Online advertising
Career opportunities in digital marketing
Full programme
For further information please contact the teacher at: marco.ieva@unipr.it
Bibliography
Slides and case discussions shared during the course
Teaching methods
Lectures from managers and digital marketing professionals
Assignment to be completed during lectures related to data analysis and digital marketing. Physical presence during classes is mandatory
Assessment methods and criteria
The teacher will give more info on this point during the first class
Other information
For further information please contact the teacher at: marco.ieva@unipr.it