Learning objectives
At the end of the course, students will hopefully gain the following skills:
-understanding of the main components of the e-commerce
-understanding of digital analytics
-understanding of omnichannel retailing
-capabilities to manager a small e-commerce website
- capabilities to work in a team and to develop a project work.
Prerequisites
None
Course unit content
The course is divided into four main parts:
- an overview on e-commerce
-tips and tricks for the e-commerce
- digital analytics with a focus on GA4
-project work related to the e-commerce
Full programme
- - -
Bibliography
The study materials are different between attending and non-attending students
ATTENDING STUDENTS:
Course slides and additional readings will be also part of the teaching materials.
The following textbook is suggested but not mandatory for attending students:
Giuseppe Noschese (2021), E-commerce Startup. Come iniziare a vendere online con il piede giusto. Maggioli Editore
NON FREQUENTANTI:
Course slides and additional readings will be also part of the teaching materials.
The following textbook is MANDATORY for attending students:
Giuseppe Noschese (2021), E-commerce Startup. Come iniziare a vendere online con il piede giusto. Maggioli Editore
Teaching methods
Frontal" lectures and recaps, class assignments, case reading (at home)
and subsequent discussion, managerial
lectures, practical work (at home) on video and written materials. Finally,
students will have the chance to take part in a project work. More information will be available one week before the start of the module.
Assessment methods and criteria
Witten exam to be completed in 30 minutes. Two questions, one theoretical and the other one scenario-based.
Other information
- - -
