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Università degli Studi di Parma Università degli Studi di Parma
Second cycle degree course in
Trade and consumer marketing
Università degli Studi di Parma
Department of Economics and Management

DESIGN THINKING LAB
cod. 1009373

Academic year 2021/22
1° year of course - Second semester
Professor
- Edoardo SABBADIN
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Field
A scelta dello studente
Type of training activity
Student's choice
21 hours
of face-to-face activities
3 credits
hub: PARMA
course unit
in ITALIAN
lectures timetable unavailable
exam calls
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Learning objectives

Clarify which Design Thinking models have established themselves in the Italian context.
Check the salient features of the success stories.
Highlight any critical issues

Prerequisites

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Course unit content

The laboratory aims to clarify how Design Thinking can contribute to the development of new products / services in business organizations. How is it possible to insert the creativity of designs in the development phases of new products in Italian companies.
Students will have to engage in monitoring the specificities of DT models that have also established themselves in the Italian context.

Full programme

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Bibliography

Handout by the teacher

Teaching methods

Acquisition of knowledge: lectures and testimonies.

Acquisition of methodology application skills: active presentation.

Students will be stimulated to active learning through work in small groups with presentation to the teacher also of the preliminary and / or intermediate results of the research work.

Assessment methods and criteria

Verification of learning will be carried out through the analysis of group work, which includes both a written phase and an oral presentation to be carried out individually

Other information

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