Learning objectives
This course aims to provide students the basics of the strategic and operational principles of e-businesses. Through the discussion of case studies and business testimonials, the course will develop the knowledge for an effective use of digital technologies into business practices.
At the end of the course, the student should be able to:
- understand and explain the changes occurred in the market in terms of actors, competition and business models;
- analyze the online-offline integration strategies of industrial and commercial companies;
- attend an interview with companies or professionals on issues related to e-business and e-commerce.
Prerequisites
No formal propedeuticity is required
Course unit content
The course aims to introduce students to digital economy and to the integration of Internet technologies into business processes and activities. In particular, main course topics are:
- the foundations of the digital economy
- e-business and e-commerce
- Internet-based business models
- mobile commerce and multichannel retailing
- logistic in electronic commerce
Full programme
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Bibliography
• Vergura D.T. (2018). E-commerce e Digital Transformation. Nuovi scenari per imprese omnicanale e consumatori on-demand. Giappichelli Editore
• Other materials prepared by the teacher (which differ from slides used in class).
Recommended readings:
Lambin, Market-driven management, McGraw-Hill, «Le decisioni di distribuzione» (cap. 15 dell’edizione 2012 oppure cap. 13 dell’edizione 2009)
Teaching methods
The activities will take place remotely through the use of the Teams and Elly platforms. Lessons will be held in both synchronous (via Teams) and asynchronous mode (uploaded on the Elly page of the course). During the lessons in synchronous mode (direct), frontal moments and interactive moments with the students will alternate.
The planning of lessons in asynchronous mode will be communicated by the teacher with adequate notice. Lessons in asynchronous mode will be made available on Elly on the day and at the lesson time indicated in the teaching calendar.
The Course will combine different teaching tools:
- Acquisition of knowledge: lectures and business testimonials
- Acquisition of the ability to apply the analysis methodologies and of the autonomy of judgment: analysis and discussion of case studies.
- Acquisition of technical language: The students will be exposed to collections of scientific papers with the object of applying the theoretical knowledge discussed during the lessons to practical problems.
- Acquisition of learning skills: Lessons will favor students' participation and critical evaluation of the main topics discussed.
The teacher is available for explanations regarding the lessons.
Assessment methods and criteria
For the period of distance learning and as long as the social distancing provisions imposed by the Covid emergency remain, the exam will take place through an oral test (remotely) and will be evaluated with a score from 0 to 30.
If the current provisions are modified and provided that it will be possible to guarantee the social containment and safety measures for students and teachers, it may be possible to carry out a writing exam (in person) with open-ended or semi-structured questions.
If project works are carried out during the course, their evaluation will contribute to the definition of the final judgment (25% of total evaluation).
The final results are published on the Esse3 portal.
The honors will be awarded to those students who obtain the full evaluation and demonstrate an appreciable systematic knowledge of the topic, an excellent ability to apply the knowledge acquired to specific problem in question, and a considerable autonomy of judgment.
Other information
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