Learning objectives
To promote critical and professional approach to the world of communication
Prerequisites
Interest and motivations for journalistic and / or advertising profession.
Course unit content
The course is structured in three parts.
1) The epochal transformation in the world of communication, which is revolutioning its wohle eco-system. New markets, new rules and new players. Blogger, youtuber and citizen journalism on the one hand and on the other native and programmatic advertising, as examples
2) Media overflow and news transformed into commodities. Fake news and post-truth as the (sub)product of the extraordinary spread of social networks and social media. "Distributed & augmented journalism".
3) Communication Trends and Scenarios. Are we near to the end of the newspapers (paper) and the advent of Big Brother (advertiser)?We have already entered in the extramedia's era ?
Bibliography
Texts for Exam, are 3 choosen from:
1.
G. Triani ( a cura di), Giornalismo aumentato. Attualità e scenari di una professione in rivoluzione, Franco Angeli, Milano, 2017
2. One chosen among these three:
G.Triani, Allegre apocalissi. Il futuro (remoto) che ci attende, Roma, Castelvecchi, 2018;
G.Triani, Il futuro è adesso. Società mobile e istantocrazia, Edizioni San paolo, Milano, 2014 (also in ebook)
G.Triani, L’ingorgo. Sopravvivere al troppo, Eleuthera, Milano, 2011 ( with particular reference to the chapters dedicated to media, advetsing and consumers)
3 A text chosen from the following :
3.1 Classics
M.McLuhan, Gli strumenti del comunicare, il Saggiatore, Milano, 2011 ( 1ed. 1967)
V.Packard, I persuasori occulti, Einaudi, Torino, 2007 (1ed.1957)
N. Postman, Divertirsi da morire, Marsilio, Venezia, 2001
3.2 Current topics:
B.Sgarzi, Social Media Journalism: strategie e strumenti per creatori di contenuti e news, Milano, Apogeo, 2016
F. Nicodemo, Disinformazia. La comunicazione al tempo dei social media, Marsilio, Venezia, 2017
A.Amato - M.Maffucci, Rivoluzione youtuber, Roma, Paper First, 2018
Teaching methods
The teaching consists of lectures, showings of films, commercials and web campaigns. Links with newsrooms and advertising agencies using web conference and Skype. The final evaluation, in thirthies, results from the oral examination, posts written for course's journals: www.wateronline.info "newspaper" of water environment and landscape ( 2 posts);
www.pidieffe.eu , web magazine di Parma ( 1 post);
www.madeinparma.com, narrative e-commerce site( 1 post);
Assessment methods and criteria
written (4 posts) and oral exam
