Learning objectives
This course aims to relate event or trade show planning to the communication planning process and the later assessment and comparison of the achieved results. Students will be finally able to judge autonomously; develop their own communication skills; spot remarkable news worth spreading in accordance with the law that press officers need to take into account; elaborate a message according to the objectives of the type of communication to be planned; use all the tools and the latest techniques to improve relations with the press; autonomously plan events that may perfectly represent the – either private or public – company mission statement on the basis of the specific objectives of both the learning area and the Bachelor’s degree to which this course belongs.
Prerequisites
Aptitude for teamwork, basic knowledge of the media
Course unit content
The first part of our course concerns theoretic topics, evaluation, data and trend analysis in the fairs sector at national and international level. Classes will address the topic from a cultural, social and economic perspective analysing the best practices of valorisation and marketing of local food and wine: running the benefits analysis, looking at the objectives, describing strategies and tools in the fair context. Particular attention will be paid to the use of grammar and syntax, and to the main rules of content creation.
The second part of the course addresses the actual planning, implementation and management of a fair or an event. Students will develop a project, verifying its feasibility and reviewing it based on the set objectives.
The third part of the course will move on to the communication plan for the event or trade show, developing a strategic information plan for the media issuing press releases, creating the press review and comparing the press review with the event or trade show programme. Then, new communication contexts and several different storytelling techniques will be also discussed during the course.
Full programme
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Bibliography
Class handouts with practical examples of events with their detailed programmes, slides, videos and suggested texts
Teaching methods
Educational activities will be carried out through active learning and interactive classes. During classes the exchange with students will be encouraged through the presentation of case studies and the organization of follow up workshops.
All slides presented during the classes will be made available at the end of the course on Elly platform. In order to download the materials, students must subscribe the course online. Slides are considered integral part of the teaching material.
Assessment methods and criteria
Students not attending the classes are strongly advised to check the available teaching material and the information provided by the teacher on Elly platform.
Students must provide a paper presenting the planning of an event at east 7 days before the exam. The paper can be developed in group and will be discussed during the exam
Other information
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