Learning objectives
To promote critical and professional approach to the world of communication
Prerequisites
Interest and motivations for journalistic and / or advertising profession.
Course unit content
The course is structured in three parts.
1) The epochal transformation in the world of communication, which is revolutioning its wohle eco-system. New markets, new rules and new players. Blogger, youtuber and citizen journalism on the one hand and on the other native and programmatic advertising, as examples
2) Media overflow and news transformed into commodities. Fake news and post-truth as the (sub)product of the extraordinary spread of social networks and social media. "Distributed Journalism".
2.1 Practical exercises on social media and journalism 2.0. With Wordpress and Storify
3) Communication Trends and Scenarios. Are we near to the end of the newspapers (paper) and the advent of Big Brother (advertiser)?
Bibliography
Texts for Exam, are 3 to choose from:
1.
G. Triani ( a cura di), Giornalismo aumentato. Attualità e scenari di una professione in rivoluzione, Franco Angeli, Milano, 2017
2. Uno a scelta fra questi due:
G.Triani, L’ingorgo. Sopravvivere al troppo, Eleuthera, Milano, 2011 ( con particolare riferimento ai capitoli dedicati ai media, alla pubblicità e ai consumi)
G.Triani, Il futuro è adesso. Società mobile e istantocrazia, Edizioni San paolo, Milano, 2014 (anche in verisione e-book)
3 Un testo a scelta fra i seguenti :
3.1 Classici
M.McLuhan, Gli strumenti del comunicare, il Saggiatore, Milano, 2011 ( 1ed. 1967)
V.Packard, I persuasori occulti, Einaudi, Torino, 2007 (1ed.1957)
N. Postman, Divertirsi da morire, Marsilio, Venezia, 2001
3.2 Attualità giornalistica e (new) mediale
Ippolita, La rete è libera e democratica. Falso!, Laterza, Roma, 2014
V.M.Schonberger – K.Cukier, Big Data, Garzanti, Milano, 2014
F. Nicodemo, Disinformazia. La comunicazione al tempo dei social media, Marsilio, Venezia, 2017
Teaching methods
The teaching consists of lectures, showings of films, commercials and web campaigns. Links with newsrooms and advertising agencies using web conference and Skype. The final evaluation, in thirthies, results from the oral examination, posts written for course's journals: www.wateronline.info "newspaper" of water environment and landscape;
www.madeinparma.info, site narrative e-commerce; and the production of a "short"(optional)made with digital camera or smartphone.
Assessment methods and criteria
written and oral exam (4 posts + 1 video)
