Learning objectives
understanding of the processes of management of enterprise information systems
Course unit content
theory
Information Systems: conceptual foundations
Elements of: Information systems and their role in the enterprise, information systems architectures.
the role of ict in the organization
structuring the organization, time horizon, confiniorganizzativi, analysis of the role of ICT (matrix functional impacts, the BPR of SAP, e-supply chain)
the role of the ICT strategy
approaches to the use of ict (strategic use, information intensity of Porter Millar), impacts on the ICT sector, ICT in competitive strategies (differentiation, cost focus)
technologies, processes, strategies
the degree of technological integration of ICT solutions, computer operating systems, computer systems directional matrix technology-process-and technology-business-process strategies
management process of the SI
planning, development, current management, check-up. Outsourcing of IS
modules with laboratory exercises
2.0 The company
2.0 definitions. tools of Web 2.0 social bookmarking, forums, tagging, wikis, miniwiki, blogs, microblogs. 2.0 Impacts on business functions. Risks and opportunities for the company. The platform and collab-
Customer Relationship Managent
CRM definitions and benefits. The CRM in company IT. The main components and their operational application. The evolution of CRM. Business intelligence and CRM. The Market-leading products in the laboratory
real cases
1
implementing and managing a software product for the field of webtv
2
the information system of an online magazine: creation and management of multimedia content.
3
the information system for the new goals of marketing: information management on the web, online community, social networks
4
Systems for monitoring and analysis of online information
Bibliography
"Sistemi per la gestione dell'informazione" M. Tagliavini, A.Ravarini, D.Sciuto. Apogeo "Sistemi informativi e aziende in rete"G.Bracchi, C.Francalanci,G.Motta. McGraw-Hill
Assessment methods and criteria
written and oral examinations
