Learning objectives
Knowledge and understanding:
- Convey the concepts and language basis of economic-business
- Provide a unified vision of the structure and functioning of companies
- Develop the ability to observe phenomena business with a critical eye.
skills:
- The student will be able to analyze and design the various types corporate strategies
Making judgments:
- The student must possess the analytical tools to be able to engage in decision making and control in modern enterprise
Communication skills:
- The student must possess the ability to clearly present the results of actions with the help of calculations, tables and graphs.
Prerequisites
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Course unit content
The course is divided into two parts: the first part will provide the foundation of business strategy, in the second part of examining the mode control strategy using the balanced scorecard
Full programme
The vision of firm behavior in neoclassical economic theory and the breaking of the neoclassical with the Chamberlin book "Monopolistic Competition";
The main notions of strategy;
Systems for strategic and operational planning: implicit and explicit strategies;
The technology strategy: definition and examples;
The functional strategies (strategic vision in the design of organizational structures, management of human resources, development programs, etc.).
How to Measure Your Strategy: The financial vision
The commercial vision
The operational vision, skills and systems
Strategic alignment. Targets, resource allocation, investment
The implementation of the balanced scorecard
Bibliography
Arnoldo Hax, Nicolas Majluf – La gestione strategica dell’impresa – Edizioni Scientifiche Italiane 2000
Robert Kaplan, David Norton – Balanced Scorecard. Tradurre la strategia in azione.- ISEDI 2009
Teaching methods
Theoretical lectures and classroom exercises
Assessment methods and criteria
final written examination and oral
Other information
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