NEGOTIATION AND SALES LABORATORY
cod. 1005523

Academic year 2013/14
1° year of course - Second semester
Professor
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Field
A scelta dello studente
Type of training activity
Student's choice
28 hours
of face-to-face activities
4 credits
hub: PARMA
course unit
in - - -

Learning objectives

Develop skills in negotiation and contract definition

Prerequisites

CFU in Neuroshopping

Course unit content

Content will regard negotiation in a B2B as well as in a B2C context. Personal negotiation and on line negotiation will b both dealt in a interactive manner

Full programme

- - -

Bibliography

slides and software will be handed out to participants

Teaching methods

professionale seminar and computer practice

Assessment methods and criteria

A test to assess comprehention and content learnerd will be held after each seminar

Other information

- - -