Learning objectives
a) knowledge and understanding
b)applying knowledge and understanding
c)making judgements
d)communication skills
e)learning skills
Prerequisites
no one
Course unit content
Tools of trade marketing metrics
Full programme
balance sheets
sell out and sell in metrics
price and promotion metrics
negotiation metrics
accountability
direct cost
economteric challenge
Bibliography
PELLEGRINI D., 2010 “Channel Metrics”, Milano, Egea
Teaching methods
lectures and simulations
Assessment methods and criteria
written simulations
Other information
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