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Università degli Studi di Parma Università degli Studi di Parma
University of Parma
Course catalogue
Università degli Studi di Parma
course catalogue

CHANNEL MANAGEMENT
cod. 1001699

Academic year 2010/11
2° year of course - First semester
Professor
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Field
Aziendale
Type of training activity
Characterising
36 hours
of face-to-face activities
5 credits
hub: PARMA
course unit
in - - -
lectures timetable unavailable
exam calls
Print

Learning objectives

The course is designed to provide the skills necessary to interpret the relations between the companies in the distribution channel, in their competitive and collaborative dimensions.

Prerequisites

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Course unit content

The course aims at investigating the strategic and operational decisions related to channel design and management. The following themes will be addressed:
- definition of distribution channels and their economic functions
- basic attributes of commercial services
- service outputs produced by distribution channels
- store formats and concepts
- goods typology and buying behaviour
- channel design, channel management, trade marketing policies
- structure and evolutionary dynamics of the retailing sector

Full programme

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Bibliography

Castaldo S. (a cura di), Retail & Channel Management, Egea, Milano, 2008.

A selection on articles and lecture notes provided by the Professor

Teaching methods

Oral lesson

Assessment methods and criteria

Written exam

Other information

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