Learning objectives
The course aims to illustrate the basic concepts and the main analysis models used by product and service companies to identify and qualify the structural and competitive features of the competitive areas in which they operate with the aim of choosing an effective strategy and a coherent market position.
The aim is two-fold: on one hand, the course aims to provide a methodology for sector based analyses which allow the definition and study of the competitive area and company market in a context of ever increasing complexity due to technological innovation and changes in purchasing and consumption models. On the other, it aims to illustrate the strategic choices that companies must make in order to be successful in new areas of competition.
Prerequisites
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Course unit content
I. The concept of sector
1.1 Traditional approaches to sector based analyses
1.2 The concept of the sector in economic theory: economic criteria and empirical rules for the definition of sector boundaries
1.3 The concept of the sector in operational reality: conventional classification systems and survey methods
II. The structural features of the sector
2.1 The influence of the macroeconomic environment
2.2 The operational analyses of the demand
2.3 The operational analyses of the offer
- Intra-sector differentiation
- Sector concentration
- Vertical integration
- Diversification
Full programme
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Bibliography
Volpato G. (2008), Concorrenza, impresa e strategie, Il Mulino.
Teaching methods
Oral lesson and case studies
Assessment methods and criteria
Oral exam
Other information
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