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Università degli Studi di Parma Università degli Studi di Parma
University of Parma
Course catalogue
Università degli Studi di Parma
course catalogue

QUANTITATIVE METHODS FOR MARKETING
cod. 1004068

Academic year 2011/12
2° year of course - First semester
Professor responsible for the course unit
OLIVIERI Annamaria
integrated course unit
9 credits
hub: PARMA
course unit
in - - -
lectures timetable unavailable
exam calls
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Learning objectives

Training in the adoption of probabilistic and statistical techniques for data analysis and decision making.

Prerequisites

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Course unit content

Aim of the course is the adoption of quantitative methods to take better decision within the marketing process.
The course is structured into two modules. One is devoted to probabilistic methods, and one to statistical methods.

Full programme

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Bibliography

See the suggested references for the two modules of the course.

Teaching methods

Oral and practical lectures.

Assessment methods and criteria

Written exam.

Other information

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