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Università degli Studi di Parma Università degli Studi di Parma
University of Parma
Course catalogue
Università degli Studi di Parma
course catalogue

ANALYSIS OF SALES STATISTICS
cod. 1004067

Academic year 2011/12
2° year of course - First semester
Professor
Academic discipline
Statistica (SECS-S/01)
Field
Statistico-matematico
Type of training activity
Characterising
72 hours
of face-to-face activities
9 credits
hub: PARMA
course unit
in - - -
lectures timetable unavailable
exam calls
Print

Learning objectives

The aim of this course it show the potential of
a) multiple regression and some of its generalizations
b) classification trees
for marketing applications.

Prerequisites

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Course unit content

Simple and multiple linear regression
Model assumptions and Inference
Extensions of regression models
Marketing applications of regression models
Classification trees
Marketing applications of classification trees
Data analysis with Excel and SPSS

Full programme

- - -

Bibliography

M. Riani e F. Laurini: Modelli statistici per l'economia con applicazioni aziendali (seconda edizione), Pitagora Editrice, Bologna, pp. 1-115 + paragrafo 4.5 + esercizi + appendici.

S. Zani e A. Cerioli: Analisi dei dati e data mining per le decisioni aziendali, Giuffrè, Milano, Capitolo XI.

Teaching methods

Lectures and practical work

Assessment methods and criteria

Written exam

Other information

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