Learning objectives
a.Knowledge and understanding:: to develop a working knowledge of executive strategy formulation.
b. Applying knowledge and understanding: to examine the role, perspective, and responsibilities of senior management along with developing and practicing the skills considered important for the effective performance of that role.
c. Making judgements: to introduce students to the strategic issues involved in new forms of corporate organization and business models.
d. Communication skills: To provide students with the tools to engage in a comprehensive analysis of a particular industry so that they can appreciate the competitive dynamics and make recommendations regarding the appropriate sustainable strategy.
Prerequisites
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Course unit content
This course focuses on the creation of long-term competitive advantage. It takes the perspective of top management (i.e., CEOs and senior executives who report directly to them), since they are ultimately responsible for ensuring the health and success of the firm.
Full programme
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Bibliography
Suggested readings will be singled out at the beginning of the course
Teaching methods
Practical classroom lessons.
Acquiring knowledge – class presentations and meetings.
Learning to apply skills – experiments and practice
Acquiring independent evaluation skills – case studies
Acquiring learning skills – description of topics and critical examination of cases
Acquiring technical language – marketing terminology and behavior are explained during the course
Assessment methods and criteria
The logic and the practice of the final exams will be explained at the starting of the lessons
Other information
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