SHOPPER MARKETING - TRADE
cod. 1004538

Academic year 2016/17
2° year of course - Second semester
Professor responsible for the course unit
CARDINALI Maria Grazia
integrated course unit
10 credits
hub: PARMA
course unit
in - - -

Course unit structured in the following modules:

Learning objectives

Comnpetence for manage a category plan

Prerequisites

- - -

Course unit content

management of the different lever of retail mix

Full programme

- - -

Bibliography

Lugli, Cristini, (2007), Category Value, Il Sole 24 Ore

Teaching methods

frontal lesson
case discussion
Exercise

Assessment methods and criteria

Written exercise
Written test

Other information

- - -