Learning objectives
The course objective is to clarify the most significant stages of the economic and entrepreneurial path of Italian design and fashion, clarifying the specifics and main features and differences from other models of design and fashion affirmation. More specifically, the educational path is articulated on the study of design driven companies and is aimed at clarifying the marketing strategies adopted.
The course also aims to train new professional figures with a high degree of specialization with sectoral marketing skills necessary to ensure the competitiveness of Made in Italy design. The didactic activity, which is the result of intense research activity, will also employ qualified business testimonies.
to. Knowledge and understanding (knowledge and understanding)
The course aims to showcase the business models that have come true in the field of design and fashion in Italy. This is to learn the logic of design designer design (external or internal), also thanks to the in-depth study of corporate cases. In particular students will be provided with knowledge that will enable them to: be familiar with the structural economic characteristics and the typical competitive conduct of the "design industry"; Acquire an interdisciplinary approach to "effectively" dialogue with designers; Learn how to manage collaboration with external designers effectively; Understand the relationship between design, branding, marketing mix, distribution channels, and sales activities.
b. Ability to apply knowledge and understanding (applying knowledge and understanding)
At the end of the course, students will be able to apply design management tools to small and medium-sized businesses, develop a marketing plan and a multimedia communication campaign to launch a new design product, analyze the effectiveness of Marketing, distribution and sales policies in design driven companies.
c. Making judgments
Judicial autonomy will be developed by studying business cases and with an active didactic approach. The possibility of confronting business witnesses (entrepreneurs and managers) and with professional witnesses in the professional world (designers and consultants) will allow for further autonomy of judgment and will also be a time to verify the maturity and degree of autonomy achieved by the students. The programmed balance between individual study phases and collegial comparison moments can contribute to the growth of skills and the development of participants' decision-making autonomy.
d. Communication skills (communication skills)
Active teaching methodology allows students to improve interpersonal communication skills and acquire familiarity with new technology solutions. The organization of corporate case submissions by students is also a step in the verification of the ability to communicate effectively.
is. Learning Skills (Learning Skills)
The use of different teaching methods and attention will be given to the verification of the learning path during the course, testimonies, the use of video, the stimulation of active participation and the development of the most customized solutions, Should improve participants' learning abilities.