CHANNEL METRICS (DD)
cod. 1007348

Academic year 2017/18
2° year of course - Second semester
Professor
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Field
Aziendale
Type of training activity
Characterising
42 hours
of face-to-face activities
6 credits
hub: PARMA
course unit
in ITALIAN

Learning objectives

a) knowledge and understanding
b)applying knowledge and understanding
c)making judgements
d)communication skills
e)learning skills

Prerequisites

no one

Course unit content

Tools of trade marketing metrics

Full programme

balance sheets
sell out and sell in metrics
price and promotion metrics
negotiation metrics
accountability
direct cost
econometric challenge

Bibliography

PELLEGRINI D., 2010 “Channel Metrics”, Milano, Egea

Teaching methods

lectures and simulations

Assessment methods and criteria

written simulations

Other information

- - -