ANALYSIS OF MARKETING DATA
cod. 1001407

Academic year 2016/17
3° year of course - First semester
Professor
Marco RIANI
Academic discipline
Statistica (SECS-S/01)
Field
Statistico-matematico
Type of training activity
Characterising
63 hours
of face-to-face activities
9 credits
hub: PARMA
course unit
in - - -

Learning objectives

The purpose is to deal in a quantitative way the relevant information for the firm. The data can come from different sources (internal or sample surveys) . The final goal is to provide a rational support for decision making.

Prerequisites

Basic knowledge of mathematics and statistics

Course unit content

Multivariate data analysis: data warehouse and data mining.
Exploratory data analysis: missing values and outliers
Introduction to SPSS and MATLAB.
Dimension reduction: principal component analysis. Applications to marketing problems.
Statistical methods for market segmentation: cluster analysis.

Full programme

Multivariate data analysis: data warehouse and data mining.
Exploratory data analysis: missing values and outliers
Introduction to SPSS and MATLAB.
Dimension reduction: principal component analysis. Applications to marketing problems.
Statistical methods for market segmentation: cluster analysis.

Bibliography

S. ZANI – A. CERIOLI, Analisi dei dati e Data Mining per le decisioni aziendali, Giuffrè Editore, Milano, 2007

Teaching methods

Frontal lessons also with PC

Assessment methods and criteria

Written exam

Other information

Additional information can be found from the web site http://www.riani.it

2030 agenda goals for sustainable development

- - -

Contacts

Toll-free number

800 904 084

Student registry office

Esegreteria.economia@unipr.it
 

Quality assurance office 

Education manager
rag. Giuseppina Troiano
T. +39 0521 032296
Office E. didattica.sea@unipr.it
Manager E. giuseppina.troiano@unipr.it

President of the degree course 

prof. Alberto Grandi
E. alberto.grandi@unipr.it

Faculty advisor

prof.ssa Silvia Bellini
E. silvia.bellini@unipr.it

Career guidance delegate

prof.ssa Chiara Panari
E. chiara.panari@unipr.it

Tutor Professors

prof.ssa Maria Grazia Cardinali
E. mariagrazia.cardinali@unipr.it

prof. Gino Gandolfi
E. gino.gandolfi@unipr.it

prof. Alberto Grandi
E. alberto.grandi@unipr.it

prof. Fabio Landini
E. fabio.landini@unipr.it

prof.ssa Tatiana Mazza
E. tatiana.mazza@unipr.it

prof. Marco Riani
E. marco.riani@unipr.it

Erasmus delegates

prof.ssa Donata Tania Vergura
E. donatatania.vergura@unipr.it
prof.ssa Cristina Zerbini
E. cristina.zerbini@unipr.it
prof. Vincenzo Dall'Aglio
E. vincenzo.dallaglio@unipr.it

Quality assurance manager

prof.ssa Doriana Cucinelli
E. doriana.cucinelli@unipr.it

Internships

E. tirocini@unipr.it