Learning objectives
The purpose is to deal in a quantitative way the relevant information for the firm. The data can come from different sources (internal or sample surveys) . The final goal is to provide a rational support for decision making.
ANALYSIS OF MARKETING DATA
cod. 1001407
Academic year 2016/17
3° year of course - First semester
3° year of course - First semester
- Professor
- Marco RIANI
- Academic discipline
- Statistica (SECS-S/01)
- Field
- Statistico-matematico
- Type of training activity
- Characterising
63 hours
of face-to-face activities
of face-to-face activities
9 credits
hub:
PARMA
course unit
in - - -
in - - -
Contacts
Toll-free number
800 904 084Student registry office
Quality assurance office
Education manager
rag. Giuseppina Troiano
T. +39 0521 032296
Office E. didattica.sea@unipr.it
Manager E. giuseppina.troiano@unipr.it
President of the degree course
prof. Alberto Grandi
E. alberto.grandi@unipr.it
Faculty advisor
prof.ssa Silvia Bellini
E. silvia.bellini@unipr.it
Career guidance delegate
prof.ssa Chiara Panari
E. chiara.panari@unipr.it
Tutor Professors
prof.ssa Maria Grazia Cardinali
E. mariagrazia.cardinali@unipr.it
prof. Gino Gandolfi
E. gino.gandolfi@unipr.it
prof. Alberto Grandi
E. alberto.grandi@unipr.it
prof. Fabio Landini
E. fabio.landini@unipr.it
prof.ssa Tatiana Mazza
E. tatiana.mazza@unipr.it
prof. Marco Riani
E. marco.riani@unipr.it
Erasmus delegates
prof.ssa Donata Tania Vergura
E. donatatania.vergura@unipr.it
prof.ssa Cristina Zerbini
E. cristina.zerbini@unipr.it
prof. Vincenzo Dall'Aglio
E. vincenzo.dallaglio@unipr.it
Quality assurance manager
prof.ssa Doriana Cucinelli
E. doriana.cucinelli@unipr.it